Research Methods for Business: A Skill Building Approach (4th Edition) – Uma Sekaran


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Product Description

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.

  • The issues in cross-national research in sampling and data collection are thoroughly discussed.
  • The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

  • Hardcover: 464 pages
  • Publisher: Wiley; 4 edition (13 September 2002)
  • Language: English
  • SKU : 9788126571376
  • Product Dimensions: 7.8 x 0.9 x 9.4 inches
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