Synopsis

International Business, 15e, provides a comprehensive analysis of international business theories while capturing the emerging trends in the global market. The book is able to strike a fine balance between theory and meaningful practice using contemporary examples, scenarios and cases. This feature-rich textbook includes 40 case studies that engage an extensive range of topics and factor in all major markets. Keeping in mind the requirements of the Indian students, who need to develop an understanding of various companies contribution to the international business, a detailed analysis of various Indian economic sectors such as automobile, banking, consumer electronics, FMCG, and insurance along with a reference on the impact of government policy on industries have been included in this edition. This is a highly recommended textbook for both undergraduate and MBA level courses across the globe.

Contents

PART ONE: Background for International Business

1) Globalization and International Business

PART TWO: Comparative Environmental Frameworks

2) The Cultural Environments Facing Business

3) The Political and Legal Environments Facing Business

4) The Economic Environments Facing Businesses

PART THREE: Theories and Institutions: Trade and Investment

5) International Trade and Factor-Mobility Theory

6) Governmental Influence on Trade

7) Cross-National Cooperation and Agreements

PART FOUR: World Financial Environment

8) Global Foreign-Exchange Markets

9) The Determination of Exchange Rates

10) Global Capital Markets

PART FIVE: Global Strategy, Structure, and Implementation

11) Globalization and Society

12) The Strategy of International Business

13) Country Evaluation and Selection

14) Export and Import

15) Direct Investment and Collaborative Strategies

16) The Organization of International Business

PART SIX: Managing International Operations

17) Marketing Globally

18) Global Manufacturing and Supply-Chain Management

19) International Accounting and Finance Issues

20) International Human Resource Management

• Hardcover: 896 pages
• Publisher: Pearson; 15 edition (January 19, 2014)
• Language: English
• ISBN: 9789332548220
• Product Dimensions: 8.8 x 1.6 x 10.8 inches