Synopsis

Technology Ventures is the first textbook to thoroughly examine a global phenomenon known as "technology entrepreneurship". Now in its second edition, this book integrates the most valuable entrepreneurship and technology management theories from some of the worlds leading scholars and educators with current examples of new technologies and an extensive suite of media resources. Dorf and Byerss comprehensive collection of action-oriented concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. Technology Ventures details the critical differences between scientific ideas and true business opportunities.

Features?

• Concise case studies and examples from real companies are presented throughout the book.
• New and more exercises at the end of the chapter, differentiating problems that lend themselves to projects or the classroom.
• The book focuses specifically on technology-based ventures.
• The book covers both start-up ventures, and entrepreneurial initiatives within existing companies.
• Text has reorganzied and expanded the coverage of business plans coverage

Contents:

Section I

1. Capitalism and the Technology Entrepreneur
2. The Opportunity, the Entrepreneur, and the Business Summary
3. Building Competitive Advantage
4. Creating Strategy
5. Technology, Innovation, and Timing

Section II

6. Risk, Return, and Product Design

7 Corporate Technology Ventures

8 Creating New Ventures and the Business Plan

9 Building Knowledge and Learning in a New Enterprise

10 Name, Legal Formation, and Intellectual Property

Section III

11 The Marketing and Sales Plan 12 The New Enterprise Organization 13 Acquiring, Organizing, and Managing Resources 14 Acquisitions, Mergers, and Global Business 15 The Management of Operations

Section IV

16 The Profit and Harvest Plan

17 The Financial Plan

18 Sources of Capital

19 Presenting the Plan and Negotiating the Deal

20 Leading the New Technology Venture to Success

Appendix A Business Plans

Appendix B Cases

Appendix C Glossary

Appendix D Information on the Internet

• Paperback: 688 Pages
• Publisher: Mc Graw Hill India (2016)
• Language : English
• ISBN: 9781259097249